Mcdonalds Corporation in the New Millennium free essay sample

Hamburger or non-hamburger segment put high value on healthy food such as chicken burger or salads. The fast-food industry becoming healthier than before and the potential customers whom care what they eat will go to McDonald’s get they want. The competitive strategy is toward to hear what customer want and create new life style such as healthy food or vegetarian food, and changing fast for keeping original client and gaining more as well. Answer to Q3: Strengths for McDonald’s: No. 1 Fast-food chains- have bigger market share than others. Weakness for McDonald’s Image of McDonald’s fast-food is unhealthy-got to change unhealthy image to healthy one. McDonald’s have large market share than others fast-food restaurants. It strengths are more people could know the news of McDonald’s and easy find it out when have new product or promotion McDonald’s should change the image to that fast-food is healthy food, and plus large share market, McDonald’s future will attract more healthy food lover and doing well for its customers. We will write a custom essay sample on Mcdonalds Corporation in the New Millennium or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Answer to Q4: In my opinion, McDonald’s should develop a separate strategy for heavy user segment. According text book† Some of these customers visit fast-food restaurant 20 times per month and spend up to $40 per day in them. † McDonald’s could develop new strategy for them such as home delivery for free order more than $49 or other promotions. Product Strategy Product strategy begins with a strategic vision that states where a company wants to go, how it will get there, and why it will be successful. † †Product strategy is like a roadmap, and like a roadmap it’s useful only when you now where you are and where you want to go

re Hired!

â€Å"You’re Hired! Success Knows No Limitations† People with disabilities can be very successful people. They learn to cope with their disabilities and manage to lead normal lives. Their disabilities do not get the best of them; they get the best of their disabilities. They are able to live quality lives, even when it comes to the working world. Why is this? A survey has been taken and it asked employers what were their main reasons for wanting to hire people with disabilities and limitations. Employers say that their main reasons for hiring people, especially individuals with disabilities, are because they are looking for a diverse workforce, more marketing opportunities, and a more productive workforce. Just imagine employers actually look for workers who have disabilities. Hiring an individual with a disability makes they workforce more diverse and assorted. Many Employers acknowledge that having a diverse workforce is vital in order for a business to be successful. Employers recognize the disability as an asset and not a handicap. This makes the person with the disability feel appreciated. Thus they are more creative and more motivated to work. Hiring and individual with limitations or disabilities creates new marketing opportunities for a business. The employer is able to develop new ideas in which to their business can expand and grow greatly. By employing people with disabilities, an employer can more effectively position his or herself to develop products and services that are more likely to sell to a diverse customer base. This in result brings large and considerable long-term profit increases. Employing persons with disabilities is great for a business because individuals with disabilities are always great workers. Employers reported that individuals with disabilities are as capable and productive as individuals without disabilities. The individuals who have limitations are timely, punctual, task co... 're Hired! Free Essays on You\'re Hired! â€Å"You’re Hired! Success Knows No Limitations† People with disabilities can be very successful people. They learn to cope with their disabilities and manage to lead normal lives. Their disabilities do not get the best of them; they get the best of their disabilities. They are able to live quality lives, even when it comes to the working world. Why is this? A survey has been taken and it asked employers what were their main reasons for wanting to hire people with disabilities and limitations. Employers say that their main reasons for hiring people, especially individuals with disabilities, are because they are looking for a diverse workforce, more marketing opportunities, and a more productive workforce. Just imagine employers actually look for workers who have disabilities. Hiring an individual with a disability makes they workforce more diverse and assorted. Many Employers acknowledge that having a diverse workforce is vital in order for a business to be successful. Employers recognize the disability as an asset and not a handicap. This makes the person with the disability feel appreciated. Thus they are more creative and more motivated to work. Hiring and individual with limitations or disabilities creates new marketing opportunities for a business. The employer is able to develop new ideas in which to their business can expand and grow greatly. By employing people with disabilities, an employer can more effectively position his or herself to develop products and services that are more likely to sell to a diverse customer base. This in result brings large and considerable long-term profit increases. Employing persons with disabilities is great for a business because individuals with disabilities are always great workers. Employers reported that individuals with disabilities are as capable and productive as individuals without disabilities. The individuals who have limitations are timely, punctual, task co...

Art Since 1945 12/07 Flashcards Example for Free (#1945)

Art Since 1945 12/07 related essay Chris Brown and Michael Jackson Mass immigration in the period 1945-c.70 a 1900 – 1945: Role of Women Innovator of the Modern Art Jeff Koons and Unknown Artist Art Appreciation Does Having a Recognizable Art or Design "Style" Limit One's Creativity? Art History - Modern Art:The Scene Since 1945 Art Quiz Artist 2 - Andy Warhol Marilyn Diptych, 1962 company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints Significance: -An overall composition with the only foreground that was created freely by letting paint freely move -canvas on the floor, the paint was dumped on the canvas – painting is very thick- used industrial house paint – Patriotic expression and style – an American style – Part of the work is knowing how Pollock does it -Inspired by native American sand paintings (sand design) Significance: – A challenge to question whether it is an object or fine art – Gets rid of individual expression of artist – Ironic message – recognizable image of recognizable celebrity put on gold background compared to the past of putting gold behind religious subjects – Iridescent gold on canvas with paint for marilyn’s image/silkscreen Significance: – Artist said anything can be a commodity and so he found an area in the air, called it a zone of immaterial pictorial sensibility – The artists threw a customer’s gold in the river, wrote a receipt, burnt the receipt and threw the ashes into the river – commenting on consumer culture by destroying the idea of physical art – the idea that â€Å"anyone will buy anything that is considered art† Significance: – Large, colossal, displaced land called Land art – Took tons of black basalt rocks to create this land art – Idea was focused on displacement, destruction and direction – Sometimes visible, sometimes not – Non-Traditional art Significance: – 13 plates on each side totalling 39 plates since it is a triangle – Each side relates to a time period – Made to give credit to women since they do not get much credit in history – Collaborative work of all women, different embroidery, carpenters, etc – shows all different contributions of women throughout time – Shaped like an equilateral triangle to symbolise equality – The floor contains 999 names of different women -Banal: every day, unimportant things that are not noticeable – but often precious moments – Sculpted by traditional sculptors, experts of porcelain, European craftsman – not ready-made sculpture which is a common misconception – A life-sized sculpture of Micheal and his pet monkey Bubbles – The sculpture comments about race and America, changing appearance to be famous, Michael Jackson’s skin – Inspired by pieta – comparing Jackson to Mary holding Jesus We will write a custom sample essay on

Video reponse Essay Example | Topics and Well Written Essays - 250 words

Video reponse - Essay Example An example is the meaning of the Apocalypse. I always thought that the Apocalypse referred to the end of times. However, as it emerged from the video, the term actually refers to the end of evil. A surprising and interesting piece of information is the autonomy that the Jewish community held. This is in reference to the communities at Antioch and Alexandria (PBS 38:45). Finally, I was also perplexed to learn of Caligula, the Roman emperor who wished to set up his statue in the temple at Jerusalem. I really enjoyed the videos due to the graphics and the directing. The scenes portraying the historical lifestyle and nature of the Jews seemed very real and very convincing. It was almost as if they were recordings rather than reenactments. The narration was also very informative in understanding the video itself. I would like to know more about the years between when Jesus attended the Passover feast at 12 years of age and the age of 30 when he began his ministry. I would also like to understand how Rome became the epicenter of Christianity. In particular, it would be interesting to understand exactly how the situation turned

Textual Analysis Essay Example | Topics and Well Written Essays - 750 words

Textual Analysis - Essay Example Mill’s theory as demonstrated in the book is not a social contract theory, and Mill has no hypothesis about the state of natural rights and nature (Mill 1978, 23-34). On the contrary, he states that his theory is justified by his moral theory and utilitarianism. Mill’s own political writings justify his belief that interaction with conflicting ideas and opinions is important to any comprehensive knowledge and to liberty itself. In fact, as revealed by Elizabeth Rapaport, one of the most prominent themes in the book is the significance of allowing unorthodox thought, to act as one of the guarantors necessary for freedom (Rapaport 1978, 9-12). According to Rapaport, John Stuart Mill calls the silencing of expression a weird evil, and demands that everybody should be allowed to speak and think freely, even if those in power do not agree with them (Mill 2008, 56-66). The words† political liberation† have been used mostly in the recent times by politicians, histo rians, philosophers and many others. The core principle of political liberalism was largely made current by Locke’s â€Å"Second treatise of Government† (1690) (Locke 2010, 12-15). The rule of law, individual liberty, the right to private property and government by consent of the people are just some of the issues taken for granted as fundamental to the human condition in the current world. As a source of their ideas, most liberal theorists today base their arguments on Locke’s concepts of governance (Locke 2010, 78-80). To some; post modernism, religious fundamentalism and socialism remain the ideological threats to liberalism. If this stands out to be a fact, then these ideologies attacks on the ideas that Locke, compared to any other, was influential in making the universal vocabulary of political discourse (Locke 2010, 132-150). The ideas of Locke and Mill with regards to political governance are quite similar. It is therefore a right argument that in his bo ok â€Å"The Second Treatise of Government† Locke supported the idea of political liberty as indicated on Mill’s book â€Å"On Liberty†. John Locke sets out to explain how political society emerged, how political society emerged, how the government or state has both the legitimacy and limits to political society, and how natural rights is a common reality to everyone (Locke 2010, 39-56). Locke starts by focusing on the idea that at the beginning, human being lived in perfect liberty, an anarchistic and stateless society. According to him, everybody enjoyed the full advantage of liberty during that time. However, this extensive liberty resulted to others abusing the liberty of others. For this reason, he argues that people came together to form a state and therefore the state was formed under social contract having specific obligations (Locke 2010, 156-169). If the state exceeds those obligations, and becomes an institution that oppresses the natural rights of in dividuals, then its authenticity is definitely lost, and can be rightly removed from power, so that the social contract can be established. The book, The Second Treatise of Government has been of great influential since its publication. It has been a foundation for social contract theory which outlines the legitimacy and the limits of governance in regards to individual liberty (Locke 2010, 67-78). On his part, Mill claims that most of humankind is mediocre. Therefore, everyone should be encouraged to grow and develop his mind because the progress of humanity is

Washington Irvings Rip Van Winkle Essay Example for Free

Washington Irvings Rip Van Winkle Essay Irvings Rip Van Winkle shows distinct characteristics of romanticism throughout. Irvings unusual and original subject and the descriptions of nature, displays these romantic qualities of originality, connection with nature and an emotional sincerity. Rip van winkle is about a man who goes deep into the woods one day to go hunting. Rip some one calling his name and is led to strange men. What seemed particularly odd to Rip was, that though these folks were evidently amusing themselves, yet they maintained the gravest faces, the most mysterious silence, and were, withal the most melancholy party of pleasure he had ever witnessed. Rip drinks some ale and falls asleep. He wakes up twenty years later not knowing time has passed by. This strange plotline is very romantic. It would be impossible for someone to fall asleep for twenty years and still be living. It goes against the nature of science. Most of the stories of the time written by men were historical. Although Irvings attempts to make his story seem true by referring to historical documents, it is too strange to be real. Another distinct romantic quality of Rip Van Winkle is the detailed descriptions of nature in the story such as the Catskill mountains and the Hudson river. Panting and fatigued, he threw himself, late in the afternoon, on a green knoll, covered with mountain herbage, that crowned the brow of a precipice. From an opening between the trees he could overlook all the lower country for many a mile of rich woodland. He saw at a distance the lordly Hudson, far, far below him, moving on its silent but majestic course, with the reflection of a purple cloud, or the sail of a lagging bark, here and there sleeping on its glassy bosom, and at last losing itself in the blue highlands. On the other side he looked down into a deep mountain glen, wild, lonely, and shagged, the bottom filled with fragments from the impending cliffs, and scarcely lighted by the reflected rays of the setting sun. For some time Rip lay musing on this scene; evening was gradually advancing; the mountains began to throw their long blue shadows over the valleys; he saw that it would be dark long before he could reach the village Irving uses dreamy words such as majestic and lordly which suggest a presence of God. God created nature and is the cause for the cycle  of it. The magnificent description of the nature is almost like a heaven and with the presence of god, again shows the unusual and strange aspect of romanticism in the story. The tale of Rip Van Winkle is mysterious and leaves the reader wondering if it really happened. As Irvings other stories The Devil and Tom Walker and Sleepy Hollow, Rip Van Winkle has an curious plotline and in depth description of nature. It is extremely romantic and one of the first of its kind.

Free Essays - Realism and The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Realism and The Adventures of Huckleberry Finn    The Adventures of Huckleberry Finn, by Mark Twain, is an immensely realistic novel, revealing how a child's morals and actions clash with those of the society around him. Twain shows realism in almost every aspect of his writing; the description of the setting, that of the characters, and even the way characters speak. Twain also satirizes many of the foundations of that society. Showing the hypocrisy of people involved in education, religion, and romanticism through absurd, yet very real examples. Most importantly, Twain shows the way Huckleberry's moral beliefs form amidst a time of uncertainty in his life.    Realism is a literary style in which the author describes people, their actions, their emotions and surroundings as close to the reality as possible. The characters are not perfectly good or completely evil; they exhibit strengths and weaknesses, just as real people. The characters often commit crimes or do immoral things, and are not always just good or just evil. In a realistic novel, aspects of the time period or location are also taken into consideration. Characters dress in clothes that befit them, and speak with local dialects. Most importantly, characters are not sugar coated or exaggerated. The characters do things as they would normally do them, and are not worse or better then their real life counterparts.      Ã‚  Ã‚  Ã‚  Ã‚   Using his experiences as a steamboat engineer, Mark Twain creates a realistic novel through meticulous detail in the descriptions of the setting, diction, and characters. The setting is described with much detail and imagery, so as to make it as close as possible to the actual surroundings. Twain uses a page just to describe the sunrise over the river.      The first thing to see, looking away over the water, was a kind of dull line - that was the woods on t'other side; you couldn't make nothing else out; then a pale place in the sky; then more paleness spreading around; then the river softened up away off, and warn't black any more, but gray; you could see little dark spots drifting along ever so far away-trading-scows, and such things; and long black streaks-rafts ... and by and by you could see a streak on the water which you know by the look of the streak that there's a snag there in a swift current which breaks on it and makes that streak look that way; and you see the mist curl up off of the water, and the east reddens up.

Irony in Brave New World Essay

A society in the future can be very distinctive apart from a society in the modern day. Brave New World, written by Aldous Huxley, is a novel in regards to a utopian society. It takes place in the future where all is advanced and people are no longer born. Instead, reproductive technology is developed and futurology is emphasized. The majority of the population is divided into classes and no one is able to think for themselves. The novel is ironic at points and uses satire profoundly. Huxley uses irony to satirize religion, family, and sex. In the World State, religion is really satirized and depleted by its employment of religious rituals and its portrayal of God. Their God is Henry Ford, the inventor of the conveyor belt and the man responsible for, as they say â€Å"the introduction of [Their] Ford’s first T-Model† (52). Ford’s invention of the assembly line is one of the many reasons why he is an ideal God to society in the World State. The assembly line is an efficient line of productivity that creates items and in Brave New World, this is how people are born. This really exhibits his roll of God as God is believed, in modern religion, to have created people. People in the World State also use his name in vain similar to today’s society so when Bernard yells â€Å"†¦for Ford’s sake† (90) it reveals how they perceive Ford as their god. Another circumstance that depicts religion is their visits to the Solidarity Services. In the World State the community is told to attend solidarity services which somewhat corresponds to how people go to church in current times. At the solidarity services they await their dose of soma and have an orgy. It moderately mocks how people in church eat the bread and pray together. It is all basically a mimicry of religion in current society. Brave New World is really satire towards the average modern family. The words â€Å"mother† and â€Å"father† are considered obscene. It states that to say one is a mother â€Å"[is] an obscenity† (153) and reveals how they contemplate family. In the World State there are no mothers and fathers because people are not born naturally, where instead they are born artificially. This concept is revealed through John’s reference to the director as â€Å"[His] father!† (152). When John shouts â€Å"my father† to the director, laughter breaks out from everyone there. The word â€Å"father† is pretty much a joke in their society. It is just not intended to have family in the World State. One of the biggest reasons why family is not ideal in Brave New World is order. Family is completely banned so it can reduce the possibility of people caring for each other; therefore it will reduce the possibilities of them disrupting the order in which they a re expected to obtain. Sex in Brave New World is distinctive compared to modern society. Sex is glorified and is more of a responsibility, however, it is not for pleasure or emotion but more for entertainment. Sex is encouraged and promiscuity is celebrated in different ways. Many forms of entertainment in Brave New World relate to sex. For example the Feelies, pornographic movies, are attended by the citizens. When the Assistant Predestinator asks Henry if he is â€Å"going to the Feelies this evening† (35) he is sustaining this argument. The fact that the government allows these films to be shown publicly reveals how the government encourages sexual promiscuity. In the World State, if a person is not sexually promiscuous, they are pretty much considered outcasts. Sex is practiced and discussed openly even with children. This is exposed when the nurse claims that â€Å"[They] had Elementary Sex† (27). Even at a young age children learn about sex and are encouraged to have sex where as to mod ern society would not permit this. All of the information is evidence to prove that the World State commends sex. A utopian society that takes place in the future can really have many differences than the average modern society. One feature that can expose many facets of a society is irony. In Brave New World, irony is used to satire events and ideas and reveals that all societies have their own views and morals.

Essay on the Freedom of the Press Essay

The Press, as identified with Newspapers, wields immense power in a democratic society. Dickens has called the Press â€Å"the mighty engine†. So great is its influence that some have called it the Fourth Estate. Napoleon used to say— â€Å"Your hostile newspapers are more to be feared than a thousand bayonets.† For, the press forms opinions, shapes movements and controls policies through well-informed criti ­cism. The most powerful autocrat is forced to take note of public opinion as reflected in a free press. That is why a regimented press is the instrument of autocracy, and a dictator deprives the press of its freedom. A free press is the symbol of a free people. An independent, well-informed press is a powerful check on arbitrary governments and irresponsible administrators. For newspapers are agents of the public, which bring to the notice of the people acts of injustice or oppression, or mal-administration that would otherwise have remained hidden away fr om public knowledge. They augur misgovernment at a distance and sniff the approach of tyranny in every tainted breeze’ (Burke). They exercise a constant vigilance on the rulers, which is salutary for all. Nowadays it is difficult for the press to be free. Either a newspaper is controlled by some financial magnates entirely and it has to voice their views or it is the mouthpiece of a party, and it must think as the party might direct; or it is under the thumb of the government and in that case its usefulness is reduced and independence compromised. For whoever controls it, necessarily limits its freedom by his own interests, i.e. calls the tune. In America, the great newspapers are in the bands of powerful financial syndicates; in England, they are in the hands of capitalists; in Russia they are mostly controlled by the government. But freedom of the press in each case depends on the way it reflects the will, the purpose of the people as a whole, in preference to that of any class or community or individual. The illusory or unrealistic character of the freedom of the press was seen during Great War. It is in such times of crisis that the voice of the people should be most clearly heard and not muffled. Yet it is then that newspapers are completely gagged. Most of these abuses might be checked to the advantage of all concerned, if the newspapers have freedom to criticise authorities and ventilate grievances. Indeed, no government can stifle the voice of the people but at  its own peril. The problem, therefore, is—how to ensure freedom of the newspaper. Legislation, of course, should guarantee the press against interference by the government; this goes without saying- But something more is necessary. The press under no circumstances should be forced to disclose the source of information or will be subservient to the government. But enjoins enjoys a corresponding duty on the part of the Press—that it should maintain strictly honest journalism and should not give any garbled report or prejudicial account. Independent-minded editors should have the right to ft free expression of opinions and unhampered publication of news, subject only to the limitation that they do not publish abuse and keep within the bounds of decorum. But real freedom of the press can exist only where a free people can function freely as in true democracy. It may be asked, why do we say there is no freedom of the press in England or America or India. The reason is that in these countries, the common people are in economic bondage. Governments are ruled by th e power of money and the press is controlled by owners in the interests of Big Business. In is, therefore, rightly claimed that in a Socialist country as the people become economically free, the government acquires an increasingly representative character. The journalists then can write freely and fearlessly. The best way to ensure freedom of the press is to publish all news from accredited sources, to allow free ventilation of opinion, to do away with all controls except in the interest of public safety or welfare. Freedom of the press should be a valued privilege and has to be safeguarded. It is a sacred right, which should be zealously promoted. Governments owe it to themselves to guarantee it from all arbitrary interference. Editors owe it to the public to maintain an honest and fearless attitude in favour of the people, against party or class interests. And the people owe it to their country to demand and defend such freedom as a priceless heritage.

Immigrants in the USA When Knocking on the Door Does not Do the Trick

Immigrants in the USA When Knocking on the Door Does not Do the Trick Immigration has never been an easy topic to discuss; there are essential reasons for people to move from their native country to a different location, and these reasons alone are nothing to be happy about. In addition, the very fact that one is going to settle in a completely unknown place, in a probably hostile atmosphere, with the people of completely different traditions and mindset is enough to turn one’s stomach.Advertising We will write a custom essay sample on Immigrants in the USA: When Knocking on the Door Does not Do the Trick specifically for you for only $16.05 $11/page Learn More In the USA, the country with the greatest annual influx of immigrants from all parts of the world, the issue in question is more than topical. Since most immigrants manage to keep great integrity when moving to the United States and keep their own culture as long as possible, even to the point of trying to make the new place remind of the homeland, the newcomers can possibly have considerable conflicts with the local residents. Analyzing the peculiarities of the way in which the citizens of the USA treat immigrants, as well as taking a closer look at the way immigrants settle in the new environment, one can possibly offer the means for the former to blend into the American society better, and the way for the latter to get along with immigrants. It seems that the current policy concerning immigrants in the USA is aimed at enhancing the impact of the American culture. According to what the author of â€Å"Are immigrants doing enough to fit into American life?† claims, the American culture is forced into the lives of the immigrants: â€Å"Immigration Reform (FAIR), ‘is the old immigrants idea that you would never go home, that you were so proud to learn English that you would be insulted if someone spoke your old language. Immigrants are no longer grateful to be here’† (â€Å"Are immigrants doing enough to fit into American life?†). Speaking of the policy which the Americans apply towards immigrants from all parts of the world, one must mention that the idea of the foreigners as the force that poses a considerable threat to the native culture and that the strangers should be feared is not quite new – the phenomenon of such xenophobia has already taken place in the history of the United States. According to David Cole, â€Å"For a brief period in the mid-nineteenth century, a new political movement captured the passions of the American public. Fittingly labeled the ‘Know- Nothings,’ their unifying theme was nativism† (138); and, as Cole assures, the signs of hostility towards immigrants is a recurring tendency, singe it seems to take its toll over the USA population once again. As Cole explains, â€Å"Although they go by different names today, the Know-Nothings have returned. As in the 1850s, the movement is strongest where immigrants are most concentrated: Cal ifornia and Florida† (138). Despite the fact that the current cases of â€Å"nativism† are directed towards Catholics and Germans no longer, xenophobia peaks again, this time aiming at the Latin Americans and Mexicans, as well as the former residents of some Asian countries, e.g., Japan, Korea, and so on.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More And, even though it is quite easy to understand the fears of the Americans – the culture of the latter is already notorious for borrowing a majority of elements from other cultures nationwide, the concerns of the immigrants are rather reasonable, too. However, despite the above-mentioned considerations, it is still obvious that the fear of immigrants changing the USA culture and the invasion of foreign cultural elements is nevertheless absurd. As Cole explains, Our society exerts tremendous pressure to conform, and cultur al separatism rarely survives a generation. But more important, even if this claim were true, is this a legitimate rationale for limiting immigration in a society built on the values of pluralism and tolerance? (139) Addressing the issue of helping both parties to understand each other’s culture and traditions, it is necessary to understand that the issues in question touch upon both the perception of the world and the function in the society. In addition, the aspect of age matters considerably. For example, the strategy that suits the adults perfectly well can be completely inacceptable for children, while teenagers need a completely different approach that does not involve any of the elements for the two above-mentioned groups. Thus, for students, it can be recommended that inclusive education should be allowed. Thus, the students will be able to both interact with the classmates and learn more about the culture of the Americans. As for the adults, certain engagement into t he social and political life of the state can possibly be the solution. Meanwhile, one must not forget about the immigrant identity, which immigrants cling close to. According to Massey and Sancez, the key problem that makes Americans consider immigrants not worthy of their trust is that â€Å"By living in American society, immigrants discover the categorical boundaries and meanings that are imposed on them by natives and do the best they can to broker those boundaries and meanings in ways that enhance their well-being† (241). Therefore, once immigrants learn step by step about the American society, and Americans learn more about the foreigners, numerous conflicts can be avoided. Despite the fact that a lot has done for immigrants to feel completely safe in the USA there are still certain prejudice that do not allow the local residents to feel completely comfortable with the foreigners living next door. However, it is worth considering the problem from the perspective of the opponents, i.e., the Americans themselves. It is not that the citizens of the USA are gripped by an epidemics of xenophobia – it is just that the Americans are not aware of the peculiarities of the other countries and nations’ culture, and fear that, once accepted completely, immigrants will show their true colors and turn the city into their own idea of a place to live, disregarding the traditions of Americans themselves.Advertising We will write a custom essay sample on Immigrants in the USA: When Knocking on the Door Does not Do the Trick specifically for you for only $16.05 $11/page Learn More Thus, the problem seems to concern both the demands of the immigrants and the fears of the citizens of the United States, which means that a reasonable compromise is essential to solve the issue. Once both parties realize that their cultural differences are not going to be taken away from them and that no one is going to force them to live in a hosti le environment and change their traditions, the argument will be settled once and for all. Hence, it is obvious that, allowing the Americans and the immigrants to see that they will not lose the touch with their cultures once they see more of the other cultures will help to balance each of them and make the USA an even better place to live in. â€Å"Are Immigrants Doing Enough to Fit into American Life?† Current Issues and  Enduring Questions: A Guide to Critical Thinking and Argument, with Readings, Ninth Edition, Ed. Barnet, Sylvan, and Hugo Bedau. New York, NY: Bedford/St. Martin’s, 2011. Print. Bean, Frank D., and G. Stevens. America’s Newcomers and the Dynamics of  Diversity, New York City, NY: Russell Sage Foundation, 2005. Print. Cole, David. â€Å"The New Know-Nothingism: Five Myths about Immigration.† Current  Issues and Enduring Questions: A Guide to Critical Thinking and Argument, with Readings, Ninth Edition, Ed. Barnet, Sylvan, and Hug o Bedau. New York, NY: Bedford/St. Martin’s, 2011. 138-140. Print. Massey, Douglas S., M. Sancez. Brokered Boundaries: Creating Immigrant  Identity in Anti-Immigrant Times, New York City, NY: Russell Sage Foundation, 2010. Print.

Paper 2 about old spice Essay Example | Topics and Well Written Essays - 2000 words

Paper 2 about old spice - Essay Example The campaign was re-launched, this time with Isaiah Mustafa answering messages from fans and consumers in real time via YahooAnswers, Facebook, and Twitter. Using sex appeal and humor for entertainment, this ad was targeted at women since the company believed that women are the decision makers when it comes to purchasing household goods in the store. The campaign was very successful, especially in the generation of interest on social media. However, it also led to heated debate about whether the use of branded entertainment as means of communicating with the target audience could drive sales by resonating with them. This paper will use the Elaboration Likelihood Model in analyzing and describing how it is used in the ad, as well as why the model fits with the strategy and message of the campaign. To do this, the paper will first provide an overview of the theory, after which the model will then be applied to the ad campaign. While the concept of persuasion has gained a bad reputation because of its association with being pressured or swindled, it is not inherently negative and should also be considered as a process of influencing audiences (Petty et al, 2012). For example, Perloff (2014) argues that persuasion is, indeed, a form of communication and that it needs one party to send a clear and strong message to another. In addition, persuasion is also an attempt to influence another party and, in this case, understanding the audience, as well as what drives them, increases the likelihood that this attempt will succeed. Moreover, persuasion also uses interactions and aesthetics to make messages more persuasive to audiences. Finally, persuasion also influences and reinforces attitudes based on the assumption that the opinions of the audience should be strengthened over time. One of the most popular and cited persuasion models is Petty and

Final Project Essay Example | Topics and Well Written Essays - 1000 words - 1

Final Project - Essay Example The liquidity ratios assesses a company’s ability to meet short term obligations, profitability ratios helps in assessing a company’s profitability and solvency ratios helps in gauging a company’s ability to meet long term obligations. Ratio analysis helps in identifying various trends and helps in identifying potential strengths and weaknesses of a company. The following is the ratio analysis of MNQ Company: Liquidity Ratios: The current ratio is an indicator of company’s liquidity and helps in assessing the company’s ability to meet short term obligations. MNQ Company’s current ratio has remained under 1 for the 5 years from 2004 to 2008. This shows that the company is facing liquidity issues since the current liabilities are greater than current assets. The current ratio of the company increased in 2007 to 0.98 times and fell to 0.92 times in 2008 and the company has to make efforts to improve its current ratio. Moreover, MNQ Companyâ€⠄¢s quick ratio has also deteriorated to 0.69 times. Quick ratio also helps in assessing a company’s liquidity and deterioration in quick ratio further indicates that MNQ Company’s liquidity position has worsened in 2008. The cash ratio is the strictest measure of a company’s liquidity. MNQ Company’s cash ratio has remained stable from 2004 to 2008. Overall, the company’s liquidity position is not very healthy. Solvency Ratios: The debt ratio indicates a company’s ability to repay its obligations and specifies the percentage of assets that are financed with debt. The total debt ratio of MNQ Company has fallen from 64% in 2004 to 59% in 2008. This is a good sign since the company is reducing its reliance on debt. Companies that have high debt in their capital structure are very risky since most of the cash flows are directed towards debt servicing. But in the case of MNQ Company, the debt ratio has declined and the company has improved its ov erall solvency position. The times interest earned assesses the ability of the company to service the interest payments to its debt holders. MNQ Company’s times interest earned ratio decreased in 2005 but then showed significant improvement. Currently this ratio stands at 11 times and this shows good standing of the company in terms of interest servicing. The company’s EBIT has fluctuated from 2004 to 2008 which has led to fluctuation I the times interest earned ratio. However, MNQ Company has a high times interest earned ratio of 11 times which shows its strong ability to make timely interest payments to its creditors. Cash Coverage of the company is 18.57 times and has increased from 17.34 times in 2004. Cash coverage ratio also shows the company’s ability to pay the interest payments. MNQ Company has a high cash coverage ratio which shows that the company has significant resources to make timely in